STATUS: LIVE
FPS: --
BENGALURU_IN
--:--:--
PORTFOLIO v3.0
PERFORMANCE MARKETER
PRASADHEGDE
10+ Years · Growing Brands
Through Data-Driven Marketing
₹100Cr+
AD SPEND
₹1000Cr+
REVENUE GENERATED
10L+
LEADS GENERATED
200+
CLIENTS HANDLED
HIRE ME 💬WHATSAPP
Prasad Hegde
10+
YEARS OF
EXPERIENCE
AVAILABLE FOR FREELANCE
SCROLL
// LIFETIME AD SPEND MANAGED
₹100 Cr+
▲ ₹1000 Cr+ Revenue Generated
Across Google · Meta · Programmatic · Native
// CAPABILITIES
SKILLS & TECH STACK
⚡ PAID MEDIA
Social Media Ads96%
Google Ads95%
Native Ads88%
Programmatic Ads90%
📊 ANALYTICS
GA493%
Data Studio / Power BI88%
AI Tools85%
Attribution Modeling87%
🎯 STRATEGY
Performance Marketing98%
Growth Strategy92%
CRO & Funnel Optim.87%
Marketing Automation85%
🛠 TOOLS & PLATFORMS
Google AdsMeta Ads Manager DV360The Trade Desk GA4Looker Studio Power BIHubSpot SalesforceKlaviyo SemrushAppsFlyer WebflowWordPress ChatGPTMidjourney HotjarOptimizely
// CAREER LOG
WORK EXPERIENCE
Paid Social Manager
2021 — PRESENT
▸ Assembly Global · Bengaluru, IN
Leading paid social strategy for global brands across Meta, LinkedIn, TikTok & Pinterest. Managing ₹50Cr+ monthly budgets, building scalable audience frameworks, and delivering consistent ROAS improvements across verticals.
Meta AdsLinkedIn AdsTikTok AdsStrategyTeam Lead
Performance Trader
2019 — 2021
▸ Havas Media · Bengaluru, IN
Managed programmatic trading and biddable media across DV360, The Trade Desk & Amazon DSP. Optimised campaign KPIs including CPM, CTR, VTR and CPA across 20+ clients simultaneously.
DV360The Trade DeskProgrammaticAmazon DSP
Digital Marketing Manager
2017 — 2019
▸ Access1Solution · Bengaluru, IN
Managed end-to-end digital marketing for B2B & B2C clients. Owned Google Ads, SEO, social media and email marketing. Scaled inbound leads by 3x through integrated campaign strategies.
Google AdsSEOEmail MarketingB2B/B2C
Performance Lead
2015 — 2017
▸ Adcanopus Digital Media · Bengaluru, IN
Started career in performance marketing, managing PPC campaigns for e-commerce and startup clients. Built expertise in Google Search, Display & Shopping campaigns from ground up.
Google SearchDisplayShopping AdsPPC
// PORTFOLIO
NOTABLE CAMPAIGNS
Ecommerce campaign
E-COMMERCE SCALE-UP
Full-funnel Google Shopping + Meta DPA for a D2C fashion brand. Dynamic retargeting, CRO and landing page optimisation.
▸ ROAS: 4.2x · Budget: ₹2Cr/mo · Growth: +60% YoY
Google ShoppingMeta DPACRO
Lead gen campaign
B2B LEAD GEN ENGINE
LinkedIn + Programmatic demand gen for a SaaS company. Lead scoring, CRM integration and multi-touch attribution.
▸ CPL: -60% · Leads: 3x Volume · SQL Rate: +40%
LinkedIn AdsProgrammaticHubSpot
App install campaign
APP INSTALL CAMPAIGN
UAC + Meta App Ads for a fintech app. Deep link tracking, in-app event optimisation via Firebase & AppsFlyer.
▸ Installs: 500K+ · CPI: ₹18 · Retention D7: 38%
UACMeta App AdsAppsFlyer
Brand performance
BRAND PERFORMANCE BLEND
YouTube + Discovery + Retargeting for an FMCG brand. Bridging brand awareness to lower-funnel conversion.
▸ Branded Search: +28% · CVR: +15% · VTR: 62%
YouTubeDiscoveryRetargeting
Multi market
MULTI-MARKET EXPANSION
International PPC rollout across 5 markets for an edtech brand. Localised campaigns and unified attribution model.
▸ Markets: 5 New · CAC: -35% · Scale: ₹5Cr/mo
International PPCLocalisationAnalytics
Fintech leads
FINTECH LOAN LEADS
High-intent search + native ads for an NBFC. Compliance-friendly creatives, smart bidding and geo-targeting.
▸ Lead Quality: +55% · CPL: ₹220 · Conv: 12%
Search AdsNative AdsBFSI
// IMPACT
REVENUE GENERATED
₹1000Cr+
// REVENUE GENERATED FOR CLIENTS
Across 200+ clients, 8+ platforms and 10 years of optimisation — every campaign built to drive measurable business revenue, not just vanity metrics.
Google Ads₹500Cr+
Meta / Social Ads₹280Cr+
Programmatic / Native₹150Cr+
LinkedIn & Others₹70Cr+
// PARTNERSHIPS
TRUSTED BRANDS
200+
CLIENTS HANDLED
10L+
LEADS GENERATED
98%
CLIENT RETENTION
8+
INDUSTRIES
🛍️E-Commerce
🏦Fintech
📚EdTech
🏥HealthTech
🚗Automotive
🏠Real Estate
👗Fashion D2C
💊Pharma
🍽️F&B / QSR
✈️Travel
💻SaaS
📱Gaming Apps
// OPEN TO FREELANCE PROJECTS
GOT A PROJECT IN MIND?
LET'S GROW TOGETHER
Whether it's scaling your ad spend, generating quality leads, or building a full performance marketing engine — I'm here to deliver results, not just reports.
💬 CHAT ON WHATSAPP
24hrs
RESPONSE TIME
Free
INITIAL AUDIT
Flexible
ENGAGEMENT MODEL
Chat for Freelance Projects
💬